UTT内涵

　　U(Unique)独特的

　　UTT以思想独立性为美学的内核支撑，崇尚个性、拒绝平庸，由精神传显出的 产品风格释放出鲜明的独特性。

　　UTT independence of thought as aesthetic core support, respect for individuality,showing the product by spirit of an distinctive style of the unique nature of the release.

　　T(Ture)真实的

　　UTT拒绝一切虚伪的表质，追求率真、坦诚的至我心境，强调忠于思想与灵魂 的真实性。

　　UTT reject all false table quality,the pursuit of straight-forward,honest to my mind,emphasizing loyalty to the authenticity of thought and soul .

　　T(Treasonous)

　　UTT消费群个性不羁、意志坚贞，他们拒绝陈腐的侵蚀、拒绝桎梏的禁锢，对保守的固式具有强烈的批判意识。

　　UTT consumers uninhibited personality,will,faithful,they refused the erosion of old,refused the shackles of inprisonment,type of solid conservative with a strong sense of criticism.

　　品牌定位

　　BRAND LOCATE

　　品牌定位--摇滚精神的时尚解构者

　　THE SPIRIT OF FATION DECONSTRUCION OF ROCK WERE

　　品牌血统：源自意大利的“摇滚精神”时尚

　　Brand origin:From the Italy “spirit rock”fashion.

　　品牌主张：用美学解构摇滚精神，用时尚彰显青春本**rand proposition:The deconstruction of rock and roll aesthetic spirit,youthful qualities of the fathion highlight.

　　品牌文化：追求理想、独特张扬、真诚感性、突破创新

　　Brand Culture:The pursuit of the ideal,unique unassuming,sincere emotion,a breakthrough innovation.

　　核心价值：时尚外观、舒适脚感、自由心境、精神表昭

　　Core values:Stylish looks,comfortable foot feeling,free state of mind,spirit table Chao.

　　品牌愿景：世界年轻潮流第一品牌

　　Brand Vision:The world brand shoes influx of young.