ABOUT BRAND

　　原主打轻奢风的高街品牌I-DOU， 现已正式更名为INSI-DOU, 品牌隶属上海明雨， 专注于发展与销售在线零售高街成衣平台 ——I-DOU.COM。品牌倡导“简约而独特的美，不盲从流行，追逐适合自己的风尚”，从创立伊始起，就倍受潮流人士追捧，让更多热衷时尚的女性，找到自己的潜在可能。旨在传递“选择INSI-DOU，做潮流偶像圈中人（Insider）“的精神。

　　The Shanghai based brandINSI-DOU, formerly known as I-DOU, was founded as part of the MingYu Group, andis currently stocked in shops and online. INSI-DOU’s signature trendy and boldaesthetics is well received amongst bloggers and has attracted its loyalfollowing of customers within the circle of dedicated fashion enthusiasts.Choose INSI-DOU and become the fashion idol.

　　Martin for I-DOU是INSI-DOU旗下设计师系列，基于弥补当前电子商务平台上，风格独特、价位合理的高街成衣空白而建立，目的在于让不同消费需求的客户，在INSI-DOU平台上找到与店内等同质量、但又价位适中的高街成衣。秉承适合大众消费的价位，给予更多本地客户与国际市场买家，在网购中选择兼具品位与质感的高街时尚，感受不一般的消费体验。

　　The designer line was created in responseto the lack of high street affiliation on e- commerce sites in China and looksto cover the desire of combining garments of varied price ranges by offeringthe customer the possibility to shop for clothing of different price levels onone website.

　　It wants to make the designer experiencemore affordable for more people locally and internationally.

　　ABOUT DESIGNER

　　INSI-DOU设计师系列，首席设计师Martin Gaede，来自德国，分别在伦敦艺术大学、巴黎国立高等装饰艺术学院与巴黎服装工会学院三所院校学习时装设计，曾在3.1 Phillip Lim和Mary Katrantzou工作。多样化的文化背景与实践经历，让他对时尚有着不同的见解，在他的系列里你经常可以看到“清晰而简约的线条、复杂而超前的剪裁“。他以独特的设计视角，倾听都市女性优雅之外的潜藏内心；穿上它，营造出穿梭于摩登与经典之间的风尚，感触他的时尚美学。

　　Martin Gaede,the head designer of the INSI-DOU designer line, from Germany, studied at the University of the ArtsLondon and in Parisat the École Nationale Supérior des Arts Décoratifs and École de la ChambreSyndicale de la Couture Parisienne. After numerous design and work experiences,including those at 3.1 Phillip Limand Mary Katrantzou, he re located to Shanghai.

　　Hisinternational background and education largely influences his work. Simplicity,elegance, athletic and structured tailoring are to be found in his collections.His aesthetic seeks to create a balance between urban and elegant, athletic andformal, creating a feel of confidence, whether in understated or elegant attire.